Ultraviolet (UV) filters: UV filters use ultraviolet light to disinfect water by deactivating bacteria, viruses, and other microorganisms present in the water. Another new livery was announced on 12 June 2013. In conjunction with a NZ$20 million Memorandum of Understanding with the national tourism agency Tourism New Zealand for joint marketing, TNZ granted permission for Air New Zealand to use the “New Zealand Fern Mark”, a standard fern logo used and managed by Tourism NZ and NZ Trade and Enterprise for international promotion, in its livery. Everyone has the right to sufficient, continuous, safe, acceptable, physically accessible and affordable water for personal and domestic use. On 21 December 2010, the New Zealand government approved an alliance between Air New Zealand and Australian airline Virgin Blue (now named Virgin Australia), which allowed both airlines to expand their operations between Australia and New Zealand with codeshares for trans-Tasman and connecting domestic flights, and reciprocal access to frequent flyer programmes and airport lounges.

Two other aircraft wore the special All Blacks scheme: a Boeing 737-200QC and a Saab 340 of Air Nelson; both these aircraft retained their blue teal tail colours. A greenstone colour replaces the blue Pacific Wave colour, inspired by the colour of the pounamu, the prized gemstone found in New Zealand. The new uniforms featured a colour palette mirroring the greenstone, teal, schist and slate hues of New Zealand’s sea and sky. A rebranding was announced in July 2012. Dropping the teal and green colours that had represented the airline since its beginnings as Tasman Empire Airways (TEAL) in 1939, black was adopted as the brand colour in a joint effort between the airline, New Zealand design agency Designworks and renowned Kiwi typographer Kris Sowersby, who also introduced a new logo typeface. Zeal320 operated Air New Zealand’s trans-Tasman fleet of Airbus A320-200 aircraft under the Air New Zealand brand. A select number have an all black livery with the fern in silver, including the airline’s first Boeing 787-9. Extensive consumer surveys by Air New Zealand revealed 78 percent people believed the Fern Mark fits with the airline’s brand and represents New Zealand.

The airline remains a major sponsor of New Zealand rugby, including the New Zealand national rugby union team, known as the All Blacks. Air New Zealand was the title sponsor of the Air New Zealand Cup domestic rugby union club competition through the 2009 season. A special livery featuring an image of the All Blacks front row of Carl Hoeft, Anton Oliver and Kees Meeuws and a black tail was used on the Boeing 747-400 aircraft used to transport the team to the 1999 Rugby World Cup. In 2004, the airline announced a relaunch of its long-haul product, featuring the introduction of new seats in its business, premium economy, and economy class cabins. Airbus A320 aircraft for short-haul operations and Boeing 777 and 787 aircraft for long-haul operations. In 1984, pictures of the Buckingham Palace horse guards with ‘London, Here We Come’ were placed on the side of the hump of the airline’s new Boeing 747-200Bs when Air New Zealand was allowed to fly the Los Angeles – London leg of the trans-Pacific route in its own name. In March 2020 Air New Zealand sold its London Heathrow slots for USD $27 million (approximately NZD $42 million).

It made $365 million from the deal. NZ165.7 million for that year. 42% during the New Year weekend with $36.9 million. In October 2001, Air New Zealand was re-nationalised under a New Zealand government NZ$885 million rescue plan (with the government taking an 82% stake), and subsequently received new leadership. The buildings cost $60 million New Zealand dollars to build and develop. Air New Zealand was subsequently bailed out by the New Zealand Government, with Helen Clark’s Labour Government taking an 82% stake in the company. Subsidiary company Zeal320 was introduced to help combat increasing labour costs. In September 2001, plagued by costs it could not possibly afford, the Air New Zealand / Ansett Group neared collapse. From late September to early October 2006 the airline moved 1,000 employees from four buildings in the Auckland CBD and other buildings elsewhere. This was a source of contention within the airline group in which these employees were paid at a lower scale than their mainline counterparts. By October 2016 Air New Zealand sold its remaining stake in Virgin Australia to investors and the Nasham Group. Subsequently, both carriers’ profitability came under question, and foreign offers to purchase the Air New Zealand Group were considered.